A program designed to attract and retain young people in Windsor launched Thursday.

WEtech Alliance, one of seventeen Regional Innovation Centres in Ontario, along with several partners and supporters,  launched YKNOT Windsor-Essex.

YKNOT Windsor-Essex, funded by the Ontario Trillium Foundation, is hosted in collaboration with WEtech Alliance and the Youth Attraction and Retention Task Force.

"This 18-month project was created in order to bring together community stakeholders, local industry and young people who recognize Windsor-Essex as a great place to live, work and play," said Yvonne Pilon, WEtech Alliance vice president and co-chair of the Youth Attraction and Retention Task Force.

Young people in their 20's and 30's are invited to join the conversation on social media. YKNOT Facebook, Twitter and Instagram accounts are live and ready for dialogue and storytelling about local opportunities in the areas of employment, arts and culture, civic engagement, volunteerism and entrepreneurship.

To kick things off Thursday, YKNOT Windsor-Essex announced its first campaign, Tied to Windsor-Essex.

The campaign asks young people to tweet or post using the #tied2WE hashtag on what ties them to the area, whether they are current, past, or prospective residents.

"This project aims to build a community of connected inspired young people who hold meaningful employment, influence big decisions, and make a difference in Windsor-Essex. The overall vision is a net in-migration of young people to the region." said Dan Brown, YKNOT Windsor-Essex Coordinator.

YKNOT Windsor-Essex will be sharing stories of young people, holding community consultations, promoting local opportunities, and hosting events, including a 3rd 3rsday monthly mixer, and a Your City, Your Ideas event to be held in June. The project will culminate with a Millennial Summit to be held Spring/Summer 2015.