A program that started in Windsor three years ago is now going provincewide.
The program DON'T stands for "drive only never text."
The campaign is designed to remind people of all ages that distracted driving can lead to car crashes and brain injuries.
The Ontario Brain Injury Association is helping to spread the message.
Melanie Gardin, president of the the local branch, says many accidents can be prevented if people pay attention.
The campaign uses a thumb ring as a reminder.
"The benefactor of these thumb rings, which I'm wearing, it's a visual reminder when you pick up your phone to not to text and drive," she said.
During brain injury awareness month, drivers will be asked to pledge to drive only, never text.