Hockey moms are traditionally known to cheer on their children from the stands, but recently, they've started to do it from the boardroom.
Launa Godfree is a hockey mom to a son and a daughter who both play.
She isn't just driving them to practice and games.
Godfree is also the executive secretary of the Riverside Minor Hockey Association, and a convener for the atom division.
"When my husband and I registered our kids for hockey, we wanted to be involved — not just in watching, but in what the association stands for."
She's not alone.
In the association, seven out of 18 board members are women.
Two of them hold the key positions of vice presidents of the travel hockey and house leagues.
A situation that has shaken up some of the men, as only men have traditionally held the role, Godfree said.
"We have some that are excited about it and some that are just not too thrilled about it, and either resigned this week and come back next week, or not sure about what they want to do."
She said many of them are having a hard time getting used to new leadership, especially in the context of a traditionally male-dominated game and administration.
"I think some of the male coaches, when they see a woman who they think knows nothing about hockey in their opinion and is running that division, they take the attitude that they know more and they're going to puff their chest out," Godfree said.
Al Latendre, the president of the Riverside Minor Hockey Association agrees there is some reluctance.
But, he believes the increased presence of women is for the better.
"There's been somewhat of a shift to find that kinder, gentler hockey, if it exists," he said. "Having more women involved ... we have a better chance of trying to forward that agenda."
Godfree has some high-profile company at the top of the hockey chain.
Sid the Kid's mom involved
Sidney Crosby's mother recently accepted an invitation to join the board of the Canadian Women's Hockey League.
She is making the move to become more involved in women's hockey because of a conversation with her 17-year-old daughter.
"She started talking about how much she loved playing hockey," Trina Crosby recalled. "She said it's scary to think she'd have to give it up and wouldn't be part of her life.
"I said, 'What do you mean?' And she said she'd go to college and university and then what? What after that?"
Trina realized then that while Sidney lives his hockey dream playing for the Pittsburgh Penguins and winning the Stanley Cup, Taylor's prospects of high-level hockey after college depend on the CWHL.
"It stayed with me, so when (Canadian team captain Cassie Campbell-Pascall) asked, I immediately thought of that and thought, 'Well, even if I could help in some small way,"' Trina said.