Join the Conversation

This is the first story in CBC Windsor's There's No Place Like Home series, an in-depth local look at the city's generation Y.

Join the conversation on Twitter #cbcwdr or by logging onto cbc.ca/windsor and Facebook to discuss how Windsor can attract and retain the best and brightest Millennials.

They are young, tech savvy and babies of the Baby Boomers.

They form the next generation to inherit the earth. They are the Millennials.

But just who are they? What is this generation? What makes them tick? And what do they want?

wdr-220-millennials-90

Millennials are members of Generation Y, a huge demographic born after 1977 and stretching into the 1990s. (Tom Addison/CBC News)

To be considered part of the Millennial Generation a person needs to have been born in the 1980s or 1990s, meaning the generation includes those in their teens to their early 30s. After the Baby Boomers, it's the largest generation alive in Canada. That makes Millennials incredibly important in health care and the economy.

But some say this is will be the first generation in modern history that can not expect to be more successful than their parents. Others say Millennials may not live as long as their parents did.

If the word Millennial isn't ringing a bell, there are a few different terms the generation has been labelled with.

Some Millennials are known as Generation Y, as it follows Generation X.

To others it's known as the Echo Generation, because many are children of Baby Boomers and this is the echo to the boom.

Still, to others, it's known as the Net Generation because this is the most wired and technically sound of any group in the history of the world.

And lastly, there's the not so flattering Me Generation.

But that last description, of a generation that cares only about itself and needs to be coddled may not be entirely accurate. At least not in Windsor, where young ambitious Millennials are city councillors, doctors and entrepreneurs.

Generation X (1965-1976)

Generation Y (1977-1998)

51 Million*75 million*
Accept diversityCelebrate diversity
Pragmatic/PracticalOptimistic/Realistic
Self reliant/IndividualisticSelf-inventive/individualistic
Reject rulesRewrite rules
Mistrust institutionsIrrelevance of institutions
PC - no internetInternet
Use technologyAssume technology
MultitaskMultitasks fast
Latch key kidsNurtured
Friends are not familyFriends are family
*US statistics*US statistics

After leaving a job he held for years at Queen's Park in Toronto, a young Al Maghnieh came home to Windsor to rub for municipal politics. He was elected to council at age 29.

He says the time was right to come to a city where he has the opportunity to make a direct impact and help kick-start change.

"Yes, we have high unemployment, and yes, that is a factor that isn't the best when it comes to attracting the brightest minds and the best talent," Maghnieh said, "but we do raise the brightest minds; we do raise the best talent in this city; and we have so much potential."

wdr-220-millennial-greg

Cities covet Millennials, like Craig Campagna, who are considered some of the best and brightest minds on the planet. (Steven Bull/CBC News)

Windsor's potential has kept doctor-in-training Craig Campagna here.

A student in the inaugural class of Windsor's Schulich School of Medicine, he plans to build his career in Windsor. A lot of fellow residents he speaks to at the hospital feel the same.

"A lot of times they'll say, 'I'm coming back,' or, 'I've come back,' because the experience here has been good," Campagna said. "And I know in my residency coming up, if I have the opportunity to do a few months here, I'll jump right on it, for sure, because I like it here."

So does Ali Al-Aasm. He is co-founder of Red Piston, a company that develops mobile applications for iPhones, Blackberries and tablets.

His company has been able to take advantage of the proximity of Detroit and a larger U.S. market.

They've done work for big companies like Warner Brothers and Dodge and employ local talent.Al-Aasm said people always ask him why he didn't take his company to Toronto or out West.

"We say to them there's a lot of talented people here, a lot of untapped people," Al-Aasm said. "A lot of them are leaving, there's a bit of a brain drain but we want to change that, we want to change the stigma here in Windsor that there's nothing for them."

Scroll right to see a breakdown of Windsor's demographics