A Turner Road resident is reminding drivers that Canadian speed limits are governed by the metric system and not the imperial system.

Paul Goebel has spray painted on a sheet of plywood a friendly reminder that the speed limit on his street is 50 km/hr, not 50 mph.

"As you can hear, the guy coming down the road right now? He's flying by," Goebel said outside his home Tuesday as cars drove past. "There's the perfect example. We are getting fed up with it." 

Traffic on Turner Road has increased since construction on Walker Road, which runs parallel to Turner, began two years ago. Commuters are using Turner Road as a short cut. Goebel claims they're speeding when they do so.

Goebel estimates some cars travel at 80 or 90 km/hr.

"That's why I made the sign read 'not miles per hour,'" he said. "They're going 80 or 90 [km/hr]."

Goebel says police never seem to be around when people are pushing the speed limit. So he decided to send a can't-miss message to motorists.  .

"I just want to get something done before someone gets killed," he said.

Neighbours like the sign that's strapped to a light post. His wife wasn't so sure at first.

"Honestly, I was a little bit embarrassed. I wasn't home when he did it and I drove up while he was attaching it to the pole," Nancy Goebel said.

Nancy Goebel said the embarrassment didn't last long, because as soon as this sign went up, drivers started hitting the breaks. 

"We've had people taking pictures, people giving the thumbs up and honking their horns," she said. "They all love it. So, it's working."

Police also believe the increase in speed along Turner Road has a lot do do with the construction on Walker Road. 

Windsor Police Service spokesperson Sgt. Matt D'asti said residents are encouraged residents to stay in touch with police and report any speeders.

"Our enforcement officers routinely have a board in their office where they look for problem areas and if an area has been designated as a problem than they can expect enforcement in those areas to reduce speeding," D'asti said.

Goebel said he plans to make the sign a permanent fixture in the neighbourhood.

"I don't really care. It doesn't matter if it is going to work," he said.

Although, he would prefer a different kind of sign. He wants a four-way stop at the nearest intersection to slow things down for good.

"I have two kids and I don't need someone taking one of their lives," Goebel said. "That's what's going to happen. There are a lot of kids on this block. Someone's going to killed on this street."