Tesla Motors rolls into Windsor in search of new customers
Telsa Motors was in Windsor on Sunday, offering up test rides of its Model S luxury electric car in an attempt to entice new customers — an experience not shared by drivers across the river Michigan.
Tesla sells its cars directly to customers, foregoing a dealership.
But state laws in Michigan require sales of new vehicles to operate through a dealership.
Tesla uses its stores as showrooms, allowing customers to learn about the cars before making a decision. Customers can then purchase the car online.
The California-based electric car company operates showrooms and galleries in 21 U.S. states and the District of Columbia, as well as showrooms in Toronto, Vancouver and Montreal.