The Downtown Windsor Business Improvement Association wants the man who calls Windsor the "Earth's rectum" to be the grand marshal for a parade next month.

Stephen ColbertStephen Colbert (CBC)

American comedian Stephen Colbert is invited to be a part of the city's Winter Fest Holiday Parade.

DWBIA Chairman Larry Horwitz wants Windsor to have a chance to show Colbert some good old-fashioned Canadian hospitality.

"We're warm and friendly. We say thank you a lot. We're nice to people," said Horwitz. "He's been in that little pocket of New York City, which is really a world [in] itself and he really doesn't understand the rest of the world, that there are other places that are nice and interesting."

The insult comes in his new book, America Again: Re-becoming the Greatness We Never Weren’t.

One day after CBC News posted a story about Colbert's comment, the political satirist ranted about Windsor on his TV show, The Colbert Report.

The parade takes place Dec. 15.

Some local politicians call the move a "cheap shot," but others take it with a grain of salt, and have also invited him to visit the City of Roses.

Five years ago, Colbert called Windsor, "the worst place on Earth” during his Word segment on The Colbert Report.