Windsor Spitfires head coach Bob Boughner is part of a new hockey card set that glorifies the role of the enforcer.
The cards feature notable NHL tough guys such as Marty McSorley and the late Bob Probert.
Boughner, the former captain of the Calgary Flames, insists he didn't know what he was getting into when he signed a contract "for a couple thousand bucks" to provide nearly 1,000 of his signatures to In The Game trading cards, which manufactures the set.
Boughner said a company representative phoned him a few weeks ago, asking for his participation and autographs.
"You sign until your hand falls off and you cash the cheque," Boughner told Tony Doucette of CBC Windsor's Early Shift.
Boughner said he wasn't aware he would appear surrounded by fake blood and bandages.
"Obviously, I wish I would have known this is the way they were going to be portrayed," Boughner said. "My conversation was about honouring guys who did such a tough job. But when you look at the cards, it's a bit of a brutal kind of a look.
"It’s definitely something you wish you would have looked into more. It’s buyer beware. I blame myself more than anybody."
Boughner amassed nearly 1,400 penalty minutes during his NHL career.
"It was part of my role, let’s not kid anybody," he said of fighting.
But Boughner was also the captain of an NHL team and made plenty of playoff appearances.
"A lot of those guys on the cards ... had long careers and played 800 to 1,000 games," Boughner said. "Some guys on those cards were all-stars."
Boughner doesn't blame fans, manufacturers or marketers for their appetite for such a product.
"I think it’s for a niche market. I don’t think it’s an over-the-counter kind of thing where they’re selling to all the kids," said Boughner, a father of four.
"They’ll find it anywhere, let’s not kid ourselves, I don’t think a hockey card set with some fake blood and a Band-Aid is going to ruin a kid." Boughner said. "It was something you get into as a fun thing, make a couple bucks and get your face on a hockey card."