Windsor Mayor Eddie Francis and Sandra Pupatello, the head of the Windsor Essex Economic Development Corporation, are in Toronto touting Windsor's economic strengths.
The two are speaking to the Toronto Board of Trade.
They will also meet with two of the province's most influential newspapers: The Globe and Mail and the Toronto Star.
Pupatello said a big chunk of Windsor's economy is based on trade. She is selling Windsor as a transportation hub.
"The fact that we are a logistical hub, it just wouldn't be the case without this massive manufacturing sector around the GTA that travels through our community to get their goods out to our biggest trading partner, which is America," Pupatello said. "So things have to work down our way to make it sensible for them to do business."
Pupatello called Windsor "the lifeblood of Ontario's economy."
On the same day the pair was scheduled to speak to the Toronto Board of Trade, the economic development corporation ran a full-page, colour ad in Thursday's edition of the Globe and Mail.
It prominently features Pupatello.
"Looking for a business partner that's well connected? There's no better partner than Windsor-Essex," the ad reads.
Like a real estate ad, it touts "Location. Location. Location."
Pupatello ensured no tax money was used to pay for the ad. It was paid for by sponsors.
New Youtube videos promoting Windsor-Essex also appeared Thursday.
"We are a logistical hub for North America," Pupatello proclaims from downtown Windsor in the video.
The other video shows Pupatello on site of the $1.4-billion Herb Gray Parkway.
Pupatello also said some in Toronto might have a negative image of Windsor because of Detroit, which recently filed for bankruptcy.
"A lot of people make the view through what they hear and see in the media," Pupatello said.
She wants people to know the industrial sector in both cities is doing well.
"I knew that we really had to make sure people really understood what was happening on our side of the border, that, in fact, the region is doing well. In fact, even in Detroit, while the city administration is getting its act together, the community of industry is actually doing well.
"That's the message [Thursday], but it also meant we needed to get up here and tell it because, otherwise, it's just left to headlines."