Jordan Goure, the man behind the suds at Brew microbrewery, will be the first beer maker in Windsor-Essex to grow and use his own hops.
"People want to see how the product is made, where it's made," said Goure, who co-owns the business with his brother Joshua. "I do tours all the time and now we're going to get to show them the whole process from start to finish."
Goure recently planted a hop yard in Amherstburg, and said the crop is doing excellent so far. In a year, his plants yielded more than 180 kg of hops. He said they only used about 90 kg in the last brewing year, so the business will be able to "grow into the crop."
"It's actually a great climate here for it, that's why all the wineries did set up here, it's a similar style of crop."
The plants grow about six metres high, and take three years to mature to get the proper oil levels and taste for brewing, said Goure.
"We decided everyone likes local products so we wanted to grow some of our own local products," he said.
Goure said the idea would also help his microbrewery ensure they get the exact variety of hops they want, because big beer companies will often buy up a season supply of the crop, pushing the little guys out.
"There's always the big fight with the microbreweries," he said.
Goure said next year the harvest will be ready to use for 'test batches' before it's offered to the public.
"First time I get a little tipsy on my own product, I think that's going to be a proud moment."