Canadians created a social media frenzy when news broke that French's ketchup, made from tomatoes grown in Leamington, Ont., was dropped from Loblaws grocery stores.
Not only did consumers deliver a punishing wave of criticisms that forced Loblaws to reverse its decision, within about a day, but they also gave the world a taste of some saucy humour.
THEY CAN TAKE OUR HOTDOGS— @DrewGarner
BUT THEY'LL NEVER TAKE
The temptation to squeeze out a tasteful pun was just too much for condiment lovers. Many ketchup consumers had plenty of oozy word play to spread around.
RANT – Loblaws decisions to ditch French’s ketchup stinks like rotten tomatoes https://t.co/ZjZ33fHwEf— @mrgeekosuave
@btaplatt Make sure you ketchup— @AdrianKLee
Other companies poked fun at the ketchup wars. Harris Heating and Air Conditioning Services Inc. served up free bottles of French's ketchup as an incentive to buying a furnace and air conditioning system. Better hurry, the offer ends soon!
Officials from Loblaws quickly realized they smeared a little ketchup on their face with its decision to dump French's, but nothing illustrated the debacle like Nicole MacAdam's giff.
Patriotic condiment fans also turned to television shows and movies to express their opinions on the ketchup war.
@SheenaGoodyear “Begun, this ketchup war has.”— @chesterscoville
Forget Ironman vs. Captain America and Batman vs. Superman, the real main event is here: French's Ketchup vs. Heinz Ketchup— @tamorrak
Of course, kudos is in order for one consumer who, early on, correctly predicted Loblaws would eventually backtrack on its decision.
Loblaws 1 week from today "We have decided upon further review to continue to sell French's Ketchup"— @britdjmatt