The vice president of Enwin Utilities has thrown his hat into the provincial political ring.
Michael Duben is in the running for the Liberal party nomination in the upcoming provincial by-election in Windsor-Tecumseh.
The long-time Rotarian said one of his key issues is finding ways of better supporting small business.
"There's no doubt we have to have a strong economic strategy. We have to pursue other factors. We have to pursue tourism, manufacturing and other sectors we can get to bring here, but our priority should be assisting the local business."
Duben said "retention comes before recruitment" when it comes to small business.
At his announcement Tuesday, Duben said local Liberals "have some baggage" but also "a great legacy."
Duben said he doesn't expect he'll "magically escape criticism" either.
That seat in the legislature was vacated by Dwight Duncan earlier this year.
The 45-year-old Duben has sought advice from Duncan, the former Liberal finance minister, who represented the riding of Windsor-Tecumseh.
Duben said Duncan supports his decision to seek the nomination and provided him with a "sense" of what politics is like.
Duben has not held political office. He doesn't believe that will be a factor as he seeks the nomination.
"I really do subscribe to the fact that one person can make a difference and I wouldn't be here today if I didn't think I could make a difference," he said. "If you didn't think you could make a difference, you shouldn't be in public service. You should be doing something else."
The only other candidate officially seeking the nomination is Remy Boulbol, the executive director of the Rose City Islamic Centre.
No date has been set for the nomination meeting.
A by-election must be held by August.