There's a new business downtown and its owners are the first to get a break on rent under a subsidy program from the Downtown Windsor Business Improvement Association.

Aquarium Windsor is located on the 400 block of Ouellette Ave.

"They checked and throughout the city, the rents were similar. But downtown, we had this incentive program where we pay up to half of the rent for the first year in business, which comes out to about $675 a month," said Larry Horwitz, chair of the DWBIA.

He explained how businesses are chosen for the subsidy.

"The retailer has to fill a void, and the voids we chose are things like bakery, butcher, hardware store, bookstore, pet store and retail shop, like a clothing store," Horwitz said.

He says other businesses are being encouraged to take advantage of the program.