Clearance prices for black pets on Black Friday

While shoppers storm stores this Black Friday, the Windsor Humane Society is urging them to also consider shopping for black pets.

The Windsor-Essex Humane Society hopes black pets will be adopted

The Windsor-Essex Humane Society is hoping more people will adopt black pets this Black Friday. (Flickr/droїd)

While shoppers storm stores for Black Friday deals, the Windsor-Essex Humane Society urges them to also consider shopping for black pets.

The Humane Society is holding their own Black Friday special where adopters can save 60 per cent on the adoption fee.

That's because people don't generally adopt black pets, a phenomenon called "black animal syndrome," according to executive director Melanie Coulter.

"Some of the theories are that they don't photograph as well, that their features don't stand out as much," she says. "Sometimes ... people are looking for ... what they consider exciting."

She says it may be due to superstition or these pets lack the patterns and colours of other animals.

Whatever the reason, black cats and dogs can wait for weeks at the shelter while their lighter-hued counterparts go home within days.

"We're hoping to turn it around for at least one day and make the black animals the most popular ones," says Coulter.

The adoption hours are between 11 a.m. and 8 p.m. today only.


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.