The Windsor Spitfires unveiled the 2017 Memorial Cup logo Thursday afternoon.

The logo features the Memorial Cup, a poppy and a Lancaster bomber.

"It's not a plane. It's our history. It's not a logo. It's our past," veteran Mike Akpata said at the news conference at the WFCU, home to the Spits and the 2017 Memorial Cup in May.

2017 Memorial Cup Logo

The Canadian Junior Hockey League championship happens at the WFCU Centre in May 2017. (Windsor Spitfires)

"An event logo puts a face on an experience and I am proud to see a Lancaster bomber, a powerful aircraft with a storied history, chosen to represent the Windsor Spitfires and our incredible city," Windsor Mayor Drew Dilkens said in a statement.

The 99th edition of the Mastercard Memorial Cup will take place May 18-28, 2017, featuring the host Spitfires along with the champions of the Ontario Hockey League, the Western Hockey League, and the Quebec Major Junior Hockey League.