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Visa campaign angers small businesses

An ad campaign by Visa encouraging credit card use for minor purchases triggers a backlash from small business owners who say using more plastic cuts into their bottom line.

'Smallenfreuden' spots trigger backlash

Credit card companies want you to use plastic for small purchases, but it's upset many Canadian business owners 2:22

An ad campaign by Visa encouraging credit card use for minor purchases has triggered a backlash from small business owners who say using more plastic will cut into their bottom line.

In its "smallenfreuden" spots Visa touts the benefits of making very small purchases on credit, including convenience and fraud protection. One ad shows a couple in the stands during a hockey game, paying for snacks through a vendor’s hand-held terminal.

But the Canadian Federation of Independent Business is hitting back. It says smallenfreuden stands to hurt small businesses because banks and credit card companies take a percentage of every payment, unlike debit transactions which take a flat fee.