So here's a challenge: How do you engage a new generation with an old story about a military battle thousands of kilometres away?
That's what we had to consider when we decided to retell the story of Vimy Ridge.
What do Canadians really know about what happened a century ago on that towering ridge in northern France? Did we win, did we lose, did it really make a difference?
And perhaps most important of all, why do some historians say it was in that bloody, horrific battle that Canada forged its soul and became a nation?
All good questions, but how in today's world of short attention spans and handheld technology can we find new and captivating ways to answer them?
That's why Google Canada and CBC News teamed up on the Vimy battlefield last month. Within hours of arrival there I had a Google Trekker strapped to my back and poised over my head, walking through the restored trenches of Vimy Ridge.
Trekker in the trenches
The Trekker is the same piece of technology that takes those pictures of your street for Google Maps and Google Images. It weighs about 20 kilograms and makes you a bit top heavy, so you have to be careful not to topple over. But the benefits for the viewer are terrific.
The Trekker images put you right there, walking through history along the same paths our grandfathers and great-grandfathers did exactly 100 years ago during the Easter weekend of 1917. That's when the 100,000 soldiers of Canada's four divisions, for the first time together, launched an attack on what was seen as the most strategic ridge the Germans held in France.
Beneath the trenches, there are tunnels that shuttled the troops to the front lines. Today they are restored and safe, a far cry from the muddy, rat-infested and dangerous passageways our forefathers used to get to the fight.
The tunnels were an engineering feat, able to keep the soldiers and the officers safe, but right at the front lines of the battle as it raged above.
- Why Vimy matters: Peter Mansbridge on the battle that defined us
- PHOTOS: Tour the trenches and memorial at Vimy as they look today
We take you there using the GoPro Odyssey with 16 cameras that provide a 360-degree view. With virtual reality goggles you can choose where you want to go and see what you want to see.
Canada won the Battle of Vimy Ridge, and at home that became a source of considerable national pride. For the soldiers who did the fighting, it was a source of considerable and justified boasting. They had done what neither the French nor the British had been able to do over months of intense fighting.
But Canada paid a heavy price. Over four days of sometimes hand-to-hand combat, we lost nearly 4,000 soldiers, while more than 7,000 were wounded.
In the Canadian Vimy cemetery, thousands lie side by side. The soldiers were young, sometimes very young, a generation we lost.
Monument at Vimy
The Vimy monument sits high atop the ridge where so much Canadian blood was lost. The monument pays tribute to those Canadians who died in the Great War but whose bodies were never found. All of their names, more than 11,000 of them, are carved into the monument's walls.
Behind every name is a compelling story of a Canadian who travelled across the ocean to fight for King and country. They were fathers, sons, brothers and cousins. The troops included farmers, teachers, lawyers, labourers, hockey players, artists, preachers, and there were kids, school students who lied about their age to do what they thought was right.
In the classroom
In the past few days, the results of the partnership between Google, YouTube and CBC have started to reach some select Canadian schools. Last week a Grade 8 class in Harriston, Ont., watched in amazement. It can be disconcerting — you really feel like you're there, almost reaching out to touch the trenches, the tunnels, the carved names.
And that's what we were hoping would happen — enabling a new generation to virtually reach back a century and touch a moment that helped make us, and our country, who we are.