With anti-bullying campaigns gaining momentum in Canada, 9,000 students in Toronto attended a rally on Wednesday and took a pledge to end bullying at their schools.

The inspiration behind the rally at a downtown sports arena came from student Jacques St. Pierre, who organized a smaller one at his school last month that famously attracted a video of support from pop star Lady Gaga.

St. Pierre also came up with the idea to change the anti-bully mantra from "It gets better" to "I will make it better."