Pinky seen in happier times. (Submitted by Central Ontario Broadcasting)

A rock radio station in Barrie, Ont., had a promotional idea that took off, literally.

Radio station Rock 95 tried to pump up its image by showing off their mascot — an inflatable pig — during a Canada Day promotion.

Unfortunately a heavy gust of wind broke the tether, and now the giant porker is on the loose, floating somewhere over southern Ontario.

Pinky, as the pig is known, is described as 16 feet long by 12 feet high, with the Rock 95 logo on each side.

The balloon is a replica of the inflatable pig balloons once used during concerts by legendary rock band Pink Floyd.

The radio station has offered a $1,000 reward for Pinky's return.

In a release, station manager Doug Bingley said he offered the large reward because "I loved that pig."