Video

Smartphone wars heat up

Samsung is the latest to reveal a new device, as the battle for smartphone supremacy heats up. The CBC's Jeff Semple takes a close look at the smartphone wars, and whether the gimmicks are connecting with customers.

In the battle for smartphone supremacy, it seems no publicity stunt is too large or too strange.

Samsung unveiled its latest device — the S4, whose features include a screen you can direct with your eyes —  with a Broadway show.

The S4 is Samsung's answer to the Blackberry 10, and the iPhone5, and the Motorola Droid, and the Nexus 4 and a slew of other smartphone releases in the last year alone.

The CBC's Jeff Semple takes a look at the smartphone wars, and whether the gimmicks are connecting with customers.

With files from the CBC's Jeff Semple