A 25-year-old man is dead after being shot numerous times in his car in what police are calling a "brazen attack" in downtown Toronto early Friday.

Just after 2:20 a.m., police responded to reports of multiple gunshots at Mutual and Gould Streets near Ryerson University.

After the shooting, a Chevrolet Malibu drove to Parliament and Carlton Streets where it crashed into a pole. It is believed that an altercation between two parties began on Mutual Street, and ended at the collision scene after a car chase.

"It's a brazen attack," Toronto police Det. Sgt. Steve Ryan said. "Shooting at a moving vehicle is gutsy and stupid, actually."

Police have identified the victim as Shmar Parris, 25, of Toronto and say he was known to police.

While Ryan did not give details of how Parris was known to police he said he could be considered to have a high-risk criminal lifestyle.

Parris was found slumped over the car's steering wheel and had suffered multiple gun shots. He was pronounced dead in hospital. Police say the attack was targeted.

The Malibu was riddled with bullet holes on both sides of the vehicle and police say multiple shell casings were found at both scenes.

"The front end is all smashed in, it appears it was a relatively high-speed getaway," reported the CBC's Steven Bull from Parliament and Carlton Streets Friday.

'RIP Murda Marz' messages posted on Twitter

Neighbours and friends on social media have identified Parris as the rapper Murda Marz. On Twitter, condolences were sent to Marz after the shooting.​

shmar.parris.shooting

The Chevy Malibu, its windows riddled with bullet holes, crashed into a pole at Parliament and Carlton Streets after a shooting near Ryerson University early Friday. Shmar Parris, 25, died of multiple gunshot wounds at the scene. (Tony Smyth/CBC)

Teresa Ali, who lives near Mutual and Gould, said she was awoken by the sound of gunshots.

"I've lived at this building since 1984 and we never have a problem here," she told CBC.

Police say after the shooting, a light-coloured SUV was seen driving erratically on the westbound Gardiner Expressway at Bathurst Street. Police say the SUV grazed a cement barrier as it fled along the Gardiner and likely has damage to its passenger side. Police are hoping to get a paint sample from the spot where the car contacted the barrier.

Police are also speaking to another man and a woman who were riding in the Malibu and who travelled to hospital by taxi. The woman, who is in her 20s, had facial injuries that are not life-threatening. The man was not hurt.

Police say both passengers in the Malibu are cooperating with them.

Both crimes scenes were closed during Friday's morning commute as police investigated.

With files from CBC's Tony Smyth, Steven Bull