Pedestrians on Church Street will follow rainbows across the street during WorldPride 2014, as the city painted multicoloured crosswalks in the Gay Village for the LGBTQ celebration.

The city installed the rainbow crosswalks this week at the intersections of Church and Alexander Streets and Church and Isabella Streets in advance of the WorldPride festival. Rainbows, of course, are an international symbol of queer pride.

However, despite the event, these crosswalks will be permanent.

Around 250 streetlight flags are also flying in the village and around the city for WorldPride, which begins June 20 and goes till June 29.

"Pride Toronto is thrilled that rainbow crosswalks will welcome visitors to WorldPride this summer, and will remain a permanent legacy of the event for years to come,” said Kevin Beaulieu, Executive Director of Pride Toronto.