The Ontario Provincial Police have launched a weeklong awareness and enforcement campaign that targets distracted drivers.

"Officers driving up and down the highway, they're going to be on patrol, they're going to be looking for people on their cellphones," said OPP Sgt. Dave Woodford, adding police were finding that texting while driving was a "huge" problem.

Woodford said distracted driving was not limited to mobile devices, and could include applying makeup, reading a paper, or even drinking coffee

"They weave from one lane to the other," said Woodford, describing potential offenders that "don't have care or control of their vehicle."

"They’re going to be pulled over," he said.

Woodford said officers were also finding a lot of people they were pulling over for had "secondary" offences on their driving record.

"We have a driver pulled over for being on their cellphone and we find out that they’re suspended from driving," he said. "Things lead to other things and we want to make sure our roads are safe out there."

As part of the campaign, the OPP are also using their Facebook and Twitter pages to keep the public informed.