Value Village in Barrie

A Value Village location in Barrie is the subject of an investigation after 50 people reported illness from a noxious substance. (Google Maps)

Police in Barrie, Ont., say about 50 people have reported feeling ill after a noxious substance was released in a secondhand store.

Police say the Value Village store was evacuated on Tuesday afternoon after a substance in the air left people feeling sick and coughing.

No serious injuries are reported.

The Barrie fire department hazardous materials team is trying to determine what the substance is.