The Canadian founder of yoga apparel brand Lululemon appears to have invented a new yoga move: Open mouth, insert foot, reports CBC's Stephanie Matteis.

In response to consumer complaints about a declining quality in Lululemon stretch pants, Chip Wilson told Bloomberg TV: "Quite frankly, some women's bodies actually don't work for it…the rubbing through the thighs, how much pressure is there?"

Toronto consumers say it's "insulting" that Wilson would appear to put the blame on people's bodies rather than his company's products.