Honest Ed's sells its signs
Instantly recognizable signage for sale
Honest Ed's, the iconic discount department store on the corner of Bloor Street West and Bathurst Street, sells just about everything. On Monday, it will sell the signs it uses to sell its products.
The signs are all in the same distinctive font, all done by hand by Wayne Reuben. He did the original signs in 1967, and then returned in 1995 to continue his work.
Reuben and some other Honest Ed's employees — both new and old — modelled the signs for CBC Toronto below.
Frank Mirabelli has worked at the store for 47 years. The school he was attending was right across the street from Honest Ed's. So at 14, he got a part-time job at the store. When he turned 18, he moved up to a full-time job and has been there ever since.
Frank Sgro has worked at Honest Ed's for 54 years. He started in the receiving department and now works in the maintenance department.
Ausie Hemmati has worked at Honest Ed's for 17 years. She runs the hairdressing department.
John Da Costa has worked at Honest Ed's for 38 years.
Wayne Reuben made the first signs at Honest Ed's. He started in 1967 and worked for two and a half years before leaving the store. He returned in 1995 and has been making the store's signs until this day.
The store's doors open Monday, March 10 at 10 a.m. The signs go on sale at 11 a.m.