Stephen Harper's campaign swung back into Quebec on Wednesday evening with a promise to include more French-speaking Canadians in the CRTC, Canada's broadcasting and telecommunications regulating body.
Speaking in Chicoutimi, Que., the Conservative leader promised that, if re-elected, he would ensure the chair of the Canadian Radio-television and Telecommunications Commission alternates between English and French speakers.
"Because CRTC decisions affect our daily lives, it must reflect our linguistic and cultural reality," said Harper in a statement.
"A new Conservative government will ensure that decisions about French-language broadcasting are made by people who understand the French-language and culture."
Also under the plan, the two vice-chairperson positions would be held by an English and a French speaker.
The number of commissioners would also reflect the percentage of Canada's population that is francophone, about 25 per cent.
And if a hearing related to French-language or Quebec broadcasters is heard by the CRTC, the panel would consist of a majority of French-language or Quebec CRTC members, he said.
Quebec is seen as key to the Conservatives securing a majority government in the Oct. 14 federal election and the party is hoping to wrest some seats from the Bloc Québécois.
At parliament's dissolution, the Bloc held the 48 of 75 ridings in Quebec. The Liberals and Conservatives each had 11 seats, while two seats were vacant and another two were held by independents.