Thunder Bay music lovers following international trend to vinyl says record store owner

Thunder Bay music lovers are following a national trend towards buying more vinyl according to a Thunder Bay, Ont. record shop owner.

Nielsen Music's 2015 year end report says vinyl album sales climbed 29.8 per cent in 2015

Sales of vinyl records were up nearly 30 per cent in 2015 according to Nielsen's Music annual report. Thunder Bay music lovers are following that trend according to William Rutledge of New Day Records. (phot credit: Gord Ellis)

Thunder Bay, Ont. music lovers are following an international trend towards buying more vinyl according to a local record shop owner.

William Rutledge, owner of New Day Records, said 2015 saw more foot traffic and sales of vinyl in his specialty music store on Park Street.

According to Nielsen Music's annual report, international sales of vinyl were up by nearly 30 per cent last year.

Rutledge said he didn't see quite that kind of increase in sales, but he feels interest in vinyl is definitely on the upswing among his customers, who tend to be between the ages 25 and 45. 

"And I think quite a bit of that demographic is people who would have grown up with vinyl," he said.

Rutledge said many music lovers enjoy the warmer sound of vinyl over digital streams and MP3s.

But he said just as many people enjoy the packaging of a vinyl record and the physical reminder that they've bought music.

"I think in terms of the large growth, packaging is a large part," he said. "Vinyl is a reaction to the intangibility of digital music. You want to go back to the biggest thing you can hold, smell and really feel like you own."

Rutledge said about 70 per cent of customers in his shop are looking for something familiar or something in particular.

He said the rest are looking to discover something new.

The Nielsen Music's 2015 year-end report said vinyl sales now compromise nine per cent of all physical album sales.

Nielsen said total album sales dropped 6.1 per cent from 257 million in 2014 to 241 million in 2015.


To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.