People in Terrace Bay are surprised by some recent high profile publicity now that one of the town's beaches graces the cover of Ontario's summer tourism magazine.
Ironically, the beach shown isn't one the community promotes, a town spokesperson said.
"It's a beach that's routinely called Secret Beach, which is one that we … don't really market that much because it's more of [a beach]... our residents enjoy," Sean Irwin said.
"It's kinda off to the side. It's one we don't really market heavily, but I guess it's gettin' marketed heavily now."
Irwin said administration has no idea how Terrace Bay was chosen to grace the magazine cover.
But he said they’re pleased, and hopes the cover shot will put a spotlight on the community.