Poll

Sudbury may be rebranded as 'Canada's Resourceful City'

Greater Sudbury city council is expected to hear this week about plans to re-brand Sudbury as "Canada's Resourceful City."
(Yvon Theriault/Radio-Canada)

Greater Sudbury city council is expected to hear this week about plans to re-brand Sudbury as "Canada's Resourceful City."

City councillor Dave Kilgour, who sits on the development corporation board, said he thinks “resourceful” is a good description for Sudbury.

"We've been in a trouble at different times and we've managed to move forward and show resourcefulness there,” he said.

"I think what you're trying to do is sell a way of life."

Exactly how the brand will be used has yet to be worked out.

Cambrian College graphic design professor Ron Beltrame pointed to the double meaning of the brand.

"Resourceful doesn't necessarily mean digging holes in the ground and cutting trees down,” he said.

Beltrame had a hand in the recently unveiled brand for the City of Timmins — “I'm in.”

"I designed the whole thing and I have a nice folder of hate mail to show for it,” he said.

Some of that hate mail was about the cost of developing a slogan and logo.

The cost of Sudbury's "Resourceful City" brand, which was developed by a consultant, has not yet been released.

"People take exception with it if it's overly simple,” Beltrame said.

“People take exception with it if it's overly complex. If it's too expensive, there [are] always people who think the money should have gone into potholes."

Comments

To encourage thoughtful and respectful conversations, first and last names will appear with each submission to CBC/Radio-Canada's online communities (except in children and youth-oriented communities). Pseudonyms will no longer be permitted.

By submitting a comment, you accept that CBC has the right to reproduce and publish that comment in whole or in part, in any manner CBC chooses. Please note that CBC does not endorse the opinions expressed in comments. Comments on this story are moderated according to our Submission Guidelines. Comments are welcome while open. We reserve the right to close comments at any time.