Eat Local Sudbury is hoping a new fundraising campaign can help it continue to expand store and support northern farmers.
The not-for-profit co-op launched the "One Bite at a Time" campaign earlier this week to raise $25,000.
Organizers created a stop-animation video they hope will go viral in support of the goal.
Managing director Peggy Baillie said the group is trying to capitalize on "crowd-funding."
Through websites like Kickstarter.com, people can donate directly to the cause.
"The money will allow us to continue doing the programming," said Baillie. "[While increasing] the variety of local products and launching our online delivery system."
She says the campaign is running for the next six weeks.