Nixed cigarette labels revamp cost millions
Last Updated: Tuesday, December 7, 2010 | 10:32 PM ET
By Nicholas Stein, CBC News
Health Canada abruptly halted a widely expected initiative to update warning labels on cigarette packaging. (Fred Chartrand/Canadian Press) The federal government spent six years and nearly $4 million developing new health warnings on cigarette packages before deciding to abandon them, according to a document from Health Canada.
The document detailing the total estimated expenditures reveals that the ministry spent $3.15 million on public opinion research, contracts and other miscellaneous expenses.
The government also spent $496,000 to develop a national Quitline, a 1-800 number that would appear on cigarette packages.
The new labels were supposed to increase in size from 50 per cent to 75 per cent of each cigarette package.
"Health Canada had obviously been working diligently on this issue for some time," said Ujjal Dosanjh, the Liberal health critic and former minister of health. "And this is just an estimate. There may be a lot more money spent on this when they get the account."
In September, Health Canada halted a widely expected initiative to implement the updated warning labels. In a closed-door meeting of provincial health ministers in Newfoundland, federal Health Minister Leona Aglukkaq said the government would focus instead on reducing the trade in contraband tobacco products.
Health Minister Leona Aglukkaq told her provincial counterparts that instead of new packaging, the government would focus instead on reducing the trade in contraband tobacco products.
(CBC)Illegal tobacco products have become widely available in Canada, leading to easier access by young smokers and lost tax revenue for federal and provincial governments.
In a statement, Aglukkaq said: "there's absolutely nothing wrong with taking a step back to re-examine whether we are making the investment in the right place to make the biggest difference within our prevention strategy for young people."
In 2000, Canada became the first country to put graphic warning labels on cigarette packages.
In the years since, many other countries, including Uruguay and Mexico, have brought in warnings that are far more graphic and disturbing than Canada’s — and cover up to 80 per cent of the package.
"The problem with Canada … is that we’ve had the same warnings on packs for almost 10 years now," said Dave Hammond, a professor at the University of Waterloo who consulted for Health Canada on the development of the new labels. "We’ve fallen off the pace. What were once the best warnings in the world are now looking stale and very old.
"We don’t run the same TV advertisement for 10 years," said Hammond. "Nor should you have the same health warning for 10 years."
Share Tools
Top News Headlines
- Senator Pamela Wallin leaves Conservative caucus
- Senator Pamela Wallin says she is recusing herself from the Conservative caucus while her travel expense claims are under scrutiny. Wallin's departure comes one day after Senator Mike Duffy left the Tory caucus amid controversy over his expense claims.
more »
- Toronto Mayor Rob Ford denies crack cocaine allegations
- Toronto Mayor Rob Ford says allegations he was caught on tape smoking crack are "ridiculous," following reports that someone had been trying to sell a purported recording of such an event to U.S. and Canadian media outlets. more »
- Sailor fighting cancer says AWOL charges dropped
- All charges against a Nova Scotia woman in the Royal Canadian Navy who is fighting cancer, and who was charged with being absent without leave and facing a court martial have been dropped, the woman and her lawyer say. more »
- Should genetic testing for cancer be available to all Canadians?
- The revelation that Hollywood celebrity Angelina Jolie had a double mastectomy as a preventative measure against cancer stoked heated discussion this past week, but one prominent cancer researcher says it demonstrates the need to make genetic testing available to all Canadians. more »
- 12 young leaders changing Canada in this week's Generation Why
- If the number of young entrepreneurs and innovators in Canada is any indication, the generation that came of age alongside the modern web is ready to rethink everything. Meet 12 young people our readers nominated as the most dedicated, impressive, creative and intelligent Canadians under the age of 30 they know. more »
Must Watch
Latest Canada News Headlines
- Should genetic testing for cancer be available to all Canadians?
- The revelation that Hollywood celebrity Angelina Jolie had a double mastectomy as a preventative measure against cancer stoked heated discussion this past week, but one prominent cancer researcher says it demonstrates the need to make genetic testing available to all Canadians. more »
- Lawyer says RCMP refuses to mediate harassment suit
- A lawyer representing 300 women who worked for the RCMP alleging harassment and gender-based discrimination in a lawsuit says the national police force is declining an offer to mediate. more »
- Duffy's Senate expenses may get 2nd look from auditors
- Senator Mike Duffy's expenses may get a second review by independent auditors following media reports regarding expenses he claimed while campaigning for Conservative candidates during the last election. more »
- Toronto Mayor Rob Ford denies crack cocaine allegations
- Toronto Mayor Rob Ford says allegations he was caught on tape smoking crack are "ridiculous," following reports that someone had been trying to sell a purported recording of such an event to U.S. and Canadian media outlets. more »
The National
The Current
- Why thousands of people want a one-way trip to Mars May. 17, 2013 4:08 PM Nearly 80,000 people are eager to blast off on a one-way colonizing mission to Mars - but some experts believe no one is likely to get off the ground.
- Senator Pamela Wallin leaves Conservative caucus
- Toronto Mayor Rob Ford denies crack cocaine allegations
- Tim Bosma public memorial Wednesday in Hamilton, Ont.
- Dennis Oland named as prime suspect in father's slaying
- Public raising funds to buy alleged Rob Ford crack video
- Sailor fighting cancer says AWOL charges dropped
- Milwaukee bar wins overturn of bra ban
- 2 earthquakes felt in Ontario and Quebec
- Lawyer says RCMP refuses to mediate harassment suit

