Saskatoon launches anti-racism campaign

The City of Saskatoon is trying to shed some light on racism with a newly-launched multimedia campaign.

'I am the bridge' asked residents to talk about battling racism

An image from the City of Saskatoon's I am the Bridge campaign, designed to share people's stories and insights on racism. (City of Saskatoon)

The City of Saskatoon is trying to shed some light on racism.

This week, the city officially launched I am the Bridge, a multimedia campaign designed to share people's stories and insights on their experiences with racism.

"Building a city where all people can succeed starts with building relationships and a shared understanding," said Mayor Charlie Clark in a news release. "These conversations are crucial to collectively build an inclusive community."

The project asked citizens to submit videos sharing their experiences, and the most powerful quotes were used to create the campaign.

The city made a video of the responses, and has launched an ad campaign.

For more information on the campaign, click here.