Shawn Eaton

Soccer Locker owner Shawn Eaton holding a replica of the 2014 FIFA World Cup. (David Shield, CBC)

As the start of the 2014 FIFA World Cup approaches, businesses across the province are getting ready.

While, locally, soccer may not attract as much attention as hockey or football, a growing number of enthusiastic fans are anxiously waiting to watch some of the best players in the world compete.

They're also willing to spend money.

Saskatoon's Xtratime Sports Soccer Locker has brought in extra merchandise to cash in on World Cup Fever. Everything, from jerseys to replicas of the World Cup itself, are on sale.

"It's a huge thing within the soccer community in Saskatchewan," said store owner Shawn Eaton.

Eaton estimates sales will jump between 20 to 30 percent over the next month.

"Come a World Cup season, it's all about the jerseys and the scarves and the excitement about the game," he said.

It's not just about selling jerseys. Many sports bars in the city are playing World Cup matches as well.

One Boston Pizza location in town has vowed to play every game in the entire tournament, even if it means opening up the doors a little earlier.

"You know, a couple of us were really big soccer fans, and we really didn't want to watch it at home," said manager Scott Cavanagh. "So, we convinced our franchisee, who's a really great guy, to crack open the doors, and he said, go ahead."

Cavanagh started airing games during the last World Cup in 2010, and says it was a huge success.

"They really get into it," he said. "I know hockey's Canada's game, but you'd be really shocked to see what soccer can do."

Opening ceremonies for the 2014 FIFA World Cup will air on CBC Television Thursday afternoon.