The Canadian Wheat Board has spoofed itself by poking fun at a controversial ad it ran earlier this year.
That first ad featured a 1969 print which showed a young woman in a cowboy hat and skirt straddling a fence with a caption that asked: "Still on the fence?"
The campaign stirred up some debate in farm country. The National Farmers' Union said it was offensive, while others said it was harmless and people should lighten up.
A new ad features a man in jeans and a plaid shirt sitting on a fence and has the caption: "Worth another look."
It's meant to encourage farmers who still have grain in the bin to consider using the wheat board for marketing.