The City of Regina has declared today 'Giving Tuesday'.
According to a notice published online, Regina is the first municipality in Canada to dedicate Tuesday to the promotion of helping others.
Giving Tuesday originated in the United States as a response to the consumerism associated with the American Thanksgiving, including the shopping crazes known as Black Friday and Cyber Monday.
Similar to the U.S. Giving Tuesday campaign, the Canadian version uses social media to encourage people to support community charities or efforts that benefit others. Donations and volunteering are two suggestions provided.
"In the same way that Black Friday and Cyber Monday have become North America’s biggest shopping days, GivingTuesday harnesses the power of social media to create a national movement around the holidays dedicated to giving," the website for the campaign notes.
According to givingtuesday.ca, in Saskatchewan the Leave a Legacy, South Saskatchewan, which promotes charitable giving, has been "leading the charge" to encourage the non-profit community and their supporters to join the Giving Tuesday initiative.
- ON MOBILE?: Here's a link to the GivingTuesday website.