With a resume that includes two world championship silver medals and a Commonwealth Games gold performance in the heptathlon, it is surprising to hear Brianne Theisen-Eaton discuss openly her struggles with confidence.

But the native of Humboldt, Sask., is hoping her story will inspire others to share their goals and dreams in a new social media campaign Theisen-Eaton and her husband, American decathlete Ashton Eaton, launched this week called #WhatsYourGold?

"Somebody who is at the top of their game is there not because they are naturally talented or because it comes easy to them," said Theisen-Eaton from her training facility in Eugene, Oregon.

"They are there because they set a goal and went through the struggles and the setbacks."

The campaign hopes to inspire people from all walks of life to set personal goals leading up to the Summer Olympics in Rio de Janeiro. 


Theisen-Eaton, along with her husband, Ashton, admit they go through ups and downs during their training regimens. ((Twitter))

People are asked to share their goals on social media using the hashtag, WhatsYourGold, and update their progress through four social media posts between now and June 1. 

Theisen-Eaton notes the goals don't necessarily have to be athletic. 

"I think the whole thing we're trying to teach people is you can set a goal, no matter what it is, and then seeing how strong you are and how much confidence you build in yourself trying to achieve it." 

The winner of the campaign will receive a free trip to the Rio Olympics.

Getting out of a funk

Theisen-Eaton knows the challenges that come with setting your goals high. Last August, she returned home disappointed with her silver medal at the World Track and Field Championships in China. Her goal was to win gold.

"It took me probably two or three months to get myself out of that funk and get back onto my feet and try again this year for the Olympic gold medal."

The process of setting goals and working to achieve them is something Theisen-Eaton appreciates at this point in her career. With #WhatsYourGold?, she hopes others will learn to appreciate it as well.

"I think it's really rewarding. Learning how much strength you have as a person. Building that confidence in yourself. If I win the gold medal or if I don't win a gold medal, I can guarantee you I'm going to walk away with something more valuable than actually getting a gold medal around my neck."