David Baxter was one of about 100 people in a vote mob at the University of Regina on Wednesday. CBC

A vote mob, the latest craze to hit the 2011 election campaign, has materialized in Regina.

On Wednesday, about 100 young people at the University of Regina appeared at the Riddell Centre, ran through the halls and rallied outside on the lawn.

"So many young people are apathetic nowadays. This is just a way to raise awareness that there's an election coming," explained David Baxter, a vote mob member who sported a red-and-white stovepipe hat emblazoned with a maple leaf.

"If all the students got together and voted, there would be a lot we could accomplish potentially," Baxter said.

Votes mobs started in universities around the country a few weeks ago after TV comedian Rick Mercer challenged young people to get involved.

In Regina, many students found out about it through a Facebook page.

It's strictly a non-partisan event, said Paige Kazima, a student who helped organize the mob.

"We're not telling anyone who they should vote for. There's no messages about campaigns. Its just important to be informed and vote," she said.

Another vote mob is scheduled to take place Thursday at the University of Saskatchewan in Saskatoon.