Rider-themed signs are everywhere in Avonlea. (CBC)

The Roughrider-crazy village of Avonlea, Sask. has won $25,000 and bragging rights to be known as Riderville.

The village of about 400 beat out four other communities vying for the title, part of the 100th anniversary celebrations of the Canadian Football League team.

For months, homes and businesses in the community have been festooned with green-and-white Riders decals and colours.

The village's green street-sweeping machine was outfitted with stickers and a Riders flag. On the highway, motorists could see a sign with a goal post design touting Avonlea as Riderville.

The community 60 kilometres southeast of Regina received 30 per cent of the roughly 270,000 online votes cast in the contest, which was run by the Roughriders club.

Nipawin, Yorkton, Weyburn and Unity were also in the running.

The town says it plans to use the winnings to start a youth football team.

Along with the money and a "Riderville" highway sign, Avonlea will receive a one day football camp hosted by Rider players, coaches and alumni.