The Saskatoon Blades might be turning some heads Friday night with a tribute to rodeos.
In place of their regular jerseys, the Western Hockey League team will be sporting jerseys made to look like jean jackets.
The denim look is to help promote the Professional Bull Riders Canadian finals Nov. 19-20 at the Credit Union Centre.
The reaction, so far, is mixed, although some people love them, said Mike Scissons, the corporate sales manager for the team.
"To tell you the truth we've probably already sold half the jerseys to people as far away as Delaware and Texas, people who are jersey collectors who think they're pretty unique," Scissons said.
He admits others are not so positive.
"We've been told that we're taking away from what classic hockey is. 'It's a horrific look.' We've been told it's probably in the top 10 worst jerseys of all times," he said.
But for Blades winger Levi Bews, who comes from a rodeo-loving family, with one member a Canadian Rodeo Hall of Famer, the denim attire is very fitting.
Bews, who wears the number eight because eight seconds is the minumum a bull rider has to hang on, notes that it was his jeans-loving father who picked out his name.
"Yeah, he usually wore either Wranglers or Levis so I guess I got the better name of the two," he said.
Bews and his teammates will be wearing the special jerseys just for the one game against the Portland Winterhawks.