Some air travellers in Saskatchewan say they would like to see more options when it comes to flights, especially considering a new start-up service by Air Canada will not be landing in the province.
On Tuesday the carrier announced a service called Rouge will operate, starting in July, with a focus on flights from Toronto to destinations in Europe and the Caribbean.
Saskatoon business owner Christian Braid told CBC News that he is frustrated by a the lack of direct-flight options.
"Time is very important," Braid said. "And if you have to fly west to go east, it's very frustrating. It does cut into your productivity as well. So the need for the direct flights is very, very important."
Airport officials told CBC News they are working on adding more service to Saskatchewan, but they must convince airlines the routes would be profitable.
Travel agent Sharon Kaendo said she believes there is a strong market for flights to international cities.
"We have enough traffic out of here now that we can warrant some international flights," Kaendo said, noting the market would support either a charter service or regularly scheduled flights.
Kaendo said Saskatchewan needs to be heard, by the air carriers.
"We just keep letting them know that we're not going to go away," she said. "We're the it province now."
In addition to the airports in Saskatoon and Regina, the city of Prince Albert is also lobbying for more service.