For the next nine days, anyone who orders a pizza in Moose Jaw will get a side order of poetry. That is one of the many activities taking place as the city embraces its role as Reading Town Canada.
The campaign, aimed at celebrating literature and a reading culture, will pop up in all sorts of creative ways in Moose Jaw.
"If you order a pizza, it will come with a poem attached. The idea is that this will come as a little surprise," James Roy, executive director of the National Reading Campaign, explained Friday just ahead of the Saturday launch for Moose Jaw's role as Reading Town.
Almost all pizza places in Moose Jaw are participating and 4,000 copies of four different poems have been printed.
Store fronts along Moose Jaw's commercial district are also participating.
"You'll be able to walk along and read a page or two, in a store window." Roy said. "Up and down the street."
Everything starts with a pancake breakfast on Saturday morning.
The idea for a dedicated Reading Town community was inspired by CBC's promotion of Hockeyville. Organizers thought if the CBC can go into a community and make everything about hockey, why not do something similar for reading?
The local school boards have also jumped on board and are plan a number of school events to encourage reading.