The cover illustration of the New Yorker magazine includes a shopping bag from the duty free shop in Saskatoon. (Submitted to CBC)

An illustration featured on the cover of the New Yorker magazine includes a light-hearted jab at Saskatoon, a reference that has caught the attention of many in the city.

The April 16th edition shows the inside of an airplane with passengers stuffing unrealistic carry-on items into overhead compartments.

The reference to the Saskatchewan city is contained, off to the side, on the front of a bag for the Saskatoon airport's duty-free shop.

Artist Bruce McCall said he chose Saskatoon because he felt the city had a charming musical-sounding name and fit the whimsical tone of the illustration.

McCall characterized it as a visual joke, believing few people would associate the Canadian city with duty-free shopping on par with London or Tokyo, McCall said. "I always want to tweak the Yanks. Saskatoon seemed like the unlikeliest place in the world to have a duty-free shop," McCall said.

As it turns out, however, the John G. Diefenbaker International airport in Saskatoon does have a duty-free shop.