Man Up initiative takes a stand for Domestic Violence Week in Sask.
Oct. 21-27 is Violence Prevention Week in Saskatchewan
During Violence Prevention Week in Saskatchewan, the University of Regina's Man Up Against Violence (MAUV) initiative unveiled their new public service announcement at Saturday's Rams football game.
"This is by no means a way to tear down masculinity," Roz Kelsey, director of gender violence prevention at the U of R. "This is a way to expand it, so that we don't just have one way of looking at masculinity, or one set of rules for men."
The campaign, which focuses on the links between hyper-masculinity and violence, unveiled its new video called Redefining the Locker Room during the Ram's halftime show.
"We want to be able to do away with those kinds of ideas that men are only tough, or only speak about women in derogatory ways, or to be homophobic," she said.
Additionally, she hopes the MUAV initiative will motivate people to educate themselves about rape culture and how it has been normalized in society.
- Man Up: Regina Rams athlete tackling violence, sexual assault
- Men talk about their place in the #metoo conversation
"Often times if we try to address it, we usually address it by looking at the victim and asking what could the victim do to prevent this, as opposed to what we really see is the invisible sense of a perpetrator," she said, adding society as a whole is responsible for changing this view.
Oct. 21 – 27 is Violence Prevention Week in Saskatchewan.
With files from SRC News
Popular now in news
- 1986 reading nowAnalysis
Hollywood stars on the defensive as scandals prompt tough questions
- 710 reading now
Double win: Cancer patient collects lottery jackpot and responds to chemo
Competition Bureau wants answers from Sears liquidators on alleged price mark-ups, says report
'Cult-like worshippers' turn Canadian-invented Instant Pot into a phenomenon
Unpaid Zara garment workers say they still haven't seen a cent