Chasity Delorme, a First Nations University of Canada student in Regina, is using social media to combat stereotypes.
Delorme has issued a challenge to aboriginal and First Nations people to take an impromptu photograph of themselves and share it.
"I want to educate the culturally insensitive people that still exist in my community," Delorme said on her Facebook page.
Delorme's idea also invites people to add a tag to their photo, such as 'notyourstereotype' or 'notyourtonto'.
She was spurred, in part, by the recent controversy over images of the University of Regina cheer team posing as "Cowboys and Indians".
"These stereotypes are still not gone and its up to people like me and my leaders to help define in a better way who we are," Delorme told CBC News Tuesday. "You know we are everyday people."
After only a few hours, many had responded to the challenge and posted, also using social media, photos of people at home with family or at their work.