Chris Hamilton plans to play 32 hours worth of Elton John music. (CBC)

A Regina man is planning to play songs by Elton John for 32 hours straight to raise the profile of the group Best Buddies, which helps people with intellectual disabilities.

Chris Hamilton has been at a keyboard at the Regina Inn since 4 p.m. Wednesday, working his way through songbook after songbook of the legendary musician.

Elton John is playing three concerts in Saskatchewan, one in Saskatoon and two in Regina with the second set for Thursday night.

Hamilton explained that Best Buddies helps people get out and do things in the community, like music concerts and movie shows, by fostering relationships.

"They haven't got that social network where they can just text somebody and ... go out to a movie," Hamilton said. "This really provides authentic relationships and it's very powerful."

Hamilton said most relationships are one-on-one and people go out about once a week.

Hamilton said he chose Elton John songs for his marathon because of his enjoyment of the music, and because the singer was in the city.

"What better time, when Elton John's in town, to play 32 hours of Elton John music," he said, adding he will take some breaks so that he can keep going.

He said he hopes his effort will raise awareness of the Best Buddies program.