Not just for tuxedos anymore: Bridesmaid dress rentals now available

A Saskatchewan woman is a partner in a bridesmaid dress rental business. The business is based in Ontario but the dresses are available to rent across Canada.

Being a bridesmaid just got a little less expensive

A variety of styles of bridesmaid dresses are available for rent. (Bridesmade)

Being asked to be a bridesmaid is an honour, but it can be a costly experience.

On the big day, there's hair, makeup, shoes and, of course, the bridesmaid dress. That frock can be an expensive purchase, and it's rarely one of your choosing.

For many women, it's a dress that's only worn once.

'Men have been able to rent tuxes for years, so why can't women rent dresses?' - Kaleah Baker

But Saskatchewan-born entrepreneur Kaleah Baker has a solution to that: renting that bridesmaid dress.

"There's a gap here," said Baker. "Men have been able to rent tuxes for years, so why can't women rent dresses?"  

Bridesmade, a Waterloo, Ont.-based business, offers two styles of dresses — designed by Baker and her business partner, Mallory McKewen — in a variety of lengths and 22 colours. It rents dresses across Canada.
Kaleah Baker and Mallory McKewen run Bridesmade. It's a bridesmaid dress rental company based in Ontario. (Bridesmade)

McKewen has been a pageant queen and has a closet full of dresses that have been worn only once.  She realized that bridesmaid dresses are the same. 

Renting generally costs less, and the dress won't be stuck in your closet for an eternity.  

"When you think about the amount of waste that happens in weddings, this is one way we can potentially reduce that," said Baker. 

Dress rentals cost $50 to $150. Baker said the rental fee includes shipping and cleaning.  

Corrections

  • An earlier version of this story misspelled Kaleah Baker's last name. It's Baker, not Barker.
    Mar 31, 2017 6:09 PM CT