The P.E.I. Union of Public Sector employees has launched an ad campaign urging Islanders to shop at provincial liquor stores instead of agency outlets.
The newspaper ads note wine, beer and spirits cost five per cent more at the privately run stores, and that provincial liquor stores offer educated customer service and selection.
UPSE president Debbie Bovyer said about 150 members work at provincial liquor stores and the union doesn't want to see that number decline.
"The purpose of this campaign is to show Islanders and tourists that there is a five per cent reduction in the cost of alcohol purchases if you shop at a government liquor store," said Bovyer.
"The purpose of the campaign is to help maintain middle-class jobs and to prevent a decrease in employees at the provincial liquor stores."
The P.E.I. government brought in a five per cent increase in liquor prices at private agency stores on May 1.
At the time, the minister responsible for the P.E.I. Liquor Commission, Rob Henderson, said customers should pay more for the convenience of liquor agency stores.