Charlottetown has been named one of Canada's Top 10 best-value cities to visit in 2016 by popular online hotel booking tool Trivago.
The website based their results on the average online hotel price and rating by guests.
Only cities with at least 30 hotels qualified for the list.
Charlottetown ranked fifth overall with an average hotel price of $162 per night, and an average rating of 82.5 per cent.
Kevin Mouflier, the CEO of P.E.I.'s Tourism Industry Association, said this travel top-10 list is a particularly good one to crack.
"We know more and more people are going to — they call them online travel agents — booking rooms and staying in different places," said Mouflier.
"I think it will drive a lot of traffic, particularly looking at Trivago, that it compares all the other sites.
"So I think it's definitely positive to grow visitation in Prince Edward Island and to have more awareness of what we have to offer."
The only other Atlantic Canadian city to make Trivago's Top 10 was Moncton, which placed tenth.