A national advertising agency is suing the Tourism Industry Association of P.E.I. and the Atlantic Canada Tourism Partnership for about $930,000.
Jungle Media filed the suit in P.E.I. Supreme Court November 28. The company is claiming breach of contract and payment of money owed.
"Jungle Media has demanded payment from the Defendants," says the statement of claim.
"The Defendants have refused or otherwise neglected to pay the amounts owing."
Court documents say the contract started in June 2010 and was terminated in the fall of 2011. Jungle Media claims it was contracted to buy and place advertising to promote Atlantic Canada as a destination for the U.S. market. The media buy included placements in the New York Times, Smithsonian magazine, and on TripAdvisor.
Jungle Media has offices in Toronto, Vancouver. Halifax and Montreal.
TIAPEI and ACTP have 20 days to file a statement of defence.